Creative 3D Projection Mapping

3D projection mapping is not a new concept, brands have been pushing the boundaries with inspirational campaigns using this technology since about mid 2010, but even so it is one of those concepts that still manages to impress.

Whether it be Ralph Lauren, H&M or Adidas projecting on to buildings to launch new ranges, websites or stores, New Balance projecting on to one of their shoes, or Toyota using their new Auris as the canvas for their experience, all celebrate a fusion of art and technology. With some campaigns utilising sound, visuals and scents while projecting on to 3 dimension objects, it offers a feast for the senses for onlookers.

Check out these creative campaigns:

Ralph Lauren

Ralph Lauren launched their website at their London flagship store, celebrating with a fusion of art, fashion and technology

Toyota Auris projected on to their car

New Balance projected on to one of their shoes

Adidas projected on to a building in France

H&M Amsterdam store launch

Sources: Digitalbuzzblog, Viralblog.com