Flint E-Commerce; Moving Fashion Forward

For over three years, Flint has worked strongly with fashion brands and the fashion industry. We are proud to be the official web partner to the L’Oreal Melbourne Fashion Festival, as well as other high profile brands such as Elle Macpherson, Gap Australia, Alannah Hill, Peep Toe Shoes, Wheels and Dollbaby, Jethro and Jackson and Olga Berg.

Flint’s mix of aesthetic/functional design skills as well as strong technical implementation skills has been leveraged to create beautiful fashion sites, delivering strong value to clients.

When designer Australian fashion labels Calibre and Decjuba wanted to expand their digital presence, overhauling their existing websites and developing online stores, partnerships with Flint and Apparel 21 were the perfect fit!

On both sites, custom-built shop fronts boast effortless navigation and stylish look book browsing with simple click-to-purchase functionality.

The Flint-designed CMS allows staff to self-manage content, ensuring fresh, evolving looks to the sites, with social media presence encouraging customers to engage with the brand outside of the store.

But behind the scenes is the real showstopper….

Flint tailored solutions integrated with fashion software Apparel 21, allowing real-time stock enquiries and warehouse integration.

The centralized AP21 system simplifies and synchronizes management of both the online store and retail outlets; stock levels and pricing automatically update in real-time across the brand network and reporting, incorporating online sales, can be carried out with the click of a button. CRM integration means customer loyalty is rewarded online as well as in-store across the Calibre and Decjuba networks.

“AP21 integration in our website makes us as efficient as we need to be in busy times,” says Decjuba Brand Manager Chloe Davey, “It’s an uncomplicated, trouble-free way to control online orders and workloads for our warehouse and third parties. Flint have proven they’re extremely experienced with Apparel 21, providing us with immaculate service and troubleshooting solutions.”

To learn more about the benefits of a Flint eCommerce solution fully integrated with Apparel21 please click here

Or give us a call to discuss with an account manager how Flint can devise the perfect eCommerce fit for your fashion brand

Update March 2012: Flint has started development on a Magento API integration for Ap21